Issued by Meta Blueprint (facebook.com/business/learn). The media planning certification validates expertise in planning, executing, and measuring Facebook and Instagram ad campaigns at scale.
Issued by Meta Blueprint (facebook.com/business/learn). The media planning certification validates expertise in planning, executing, and measuring Facebook and Instagram ad campaigns at scale.
Key topics covered: Facebook & Instagram Strategy, Audience Targeting & Segmentation, Campaign Architecture, Budget Optimization, Creative Strategy, Attribution & Measurement, Brand Safety.
Best suited for: Media planners, social media managers, and digital strategists running paid social campaigns.
Common career paths: Paid Social Manager, Media Planner, Digital Strategist, Social Media Marketing Manager.
Full step-by-step roadmap coming soon. See the roadmap page for updates.