Issued by AMA (ama.org), the American Marketing Association. The PCM is the only globally recognized marketing management credential in the US, validated by Pearson VUE.
Issued by AMA (ama.org), the American Marketing Association. The PCM is the only globally recognized marketing management credential in the US, validated by Pearson VUE.
Key topics covered: Marketing Strategy, Market Research & Analysis, Product & Service Management, Distribution & Pricing, Integrated Marketing Communications, Digital Marketing, Customer Value.
Best suited for: Marketing professionals in the US seeking recognized credential for career advancement.
Common career paths: Marketing Manager, Brand Strategist, Product Marketing Manager, Marketing Director.
Full step-by-step roadmap coming soon. See the roadmap page for updates.