Google Ads Certification (Marketing Track)

Beginner Google Skillshop Marketing

Free certification from Google Skillshop (skillshop.withgoogle.com). Covers Google Ads search, display, video, and shopping campaigns. Required by most digital marketing agencies.

Overview

Free certification from Google Skillshop (skillshop.withgoogle.com). Covers Google Ads search, display, video, and shopping campaigns. Required by most digital marketing agencies.

Key topics covered: Search Campaign Setup, Display Network, Video Ads (YouTube), Shopping Campaigns, App Campaigns, Smart Bidding, Measurement & Optimization.

Best suited for: Digital marketers, agency professionals, and business owners running Google Ads campaigns.

Common career paths: PPC Specialist, Digital Marketing Manager, SEM Analyst, Performance Marketing Manager.

Study Roadmap

Full step-by-step roadmap coming soon. See the roadmap page for updates.