Issued by Meta Blueprint (facebook.com/business/learn). Validates foundational knowledge of digital marketing on Facebook and Instagram, including ad creation and measurement.
Issued by Meta Blueprint (facebook.com/business/learn). Validates foundational knowledge of digital marketing on Facebook and Instagram, including ad creation and measurement.
Key topics covered: Facebook & Instagram Ads, Campaign Objectives, Audience Targeting, Ad Formats & Creative, Campaign Measurement, Business Manager Setup.
Best suited for: Entry-level digital marketers and social media managers building Meta advertising skills.
Common career paths: Social Media Marketer, Facebook Ads Specialist, Digital Marketing Executive, Paid Social Manager.
Full step-by-step roadmap coming soon. See the roadmap page for updates.