Free GA4 certification from Google Skillshop (skillshop.withgoogle.com). Validates ability to use Google Analytics 4 for tracking, reporting, and data-driven marketing decisions.
Free GA4 certification from Google Skillshop (skillshop.withgoogle.com). Validates ability to use Google Analytics 4 for tracking, reporting, and data-driven marketing decisions.
Key topics covered: GA4 Setup & Configuration, Reports & Dashboards, Audiences & Events, Conversion Tracking, Attribution Modeling, Explorations & Custom Reports.
Best suited for: Marketers, analysts, and website owners who use data to optimize digital performance.
Common career paths: Web Analyst, Digital Marketing Analyst, Growth Marketer, Marketing Data Analyst.
Full step-by-step roadmap coming soon. See the roadmap page for updates.