Issued by Meta Blueprint (facebook.com/business/learn). The entry-level Meta certification covering Facebook and Instagram advertising fundamentals for digital marketers.
Issued by Meta Blueprint (facebook.com/business/learn). The entry-level Meta certification covering Facebook and Instagram advertising fundamentals for digital marketers.
Key topics covered: Facebook & Instagram Ad Creation, Campaign Setup & Structure, Audience Targeting, Ad Formats, Facebook Pixel Basics, Ad Measurement & Reporting, Business Manager.
Best suited for: Entry-level digital marketers and social media managers running Meta ad campaigns.
Common career paths: Social Media Marketer, Paid Social Specialist, Digital Marketing Executive, Performance Marketer.
Full step-by-step roadmap coming soon. See the roadmap page for updates.