Free certification from Google Skillshop (skillshop.withgoogle.com). Validates ability to use GA4 for tracking, audience analysis, conversion reporting, and data-driven digital marketing.
Free certification from Google Skillshop (skillshop.withgoogle.com). Validates ability to use GA4 for tracking, audience analysis, conversion reporting, and data-driven digital marketing.
Key topics covered: GA4 Property Setup, Events & Parameters, Audiences & Segments, Conversion Tracking, Attribution Modelling, Explore Reports, Data Streams & Integrations.
Best suited for: Digital marketers, analysts, and website owners measuring campaign and content performance.
Common career paths: Web Analyst, Digital Marketing Manager, Growth Analyst, Marketing Data Analyst.
Full step-by-step roadmap coming soon. See the roadmap page for updates.